The biggest problem a large organization has is to present its breadth
of programs and opportunities to a variety of different types of people.
A church's web site is no different. This dynamic church updates its web
site daily with the different events and wanted to leverage the ability
to communicate with members and visitors online at the web visitor's convenience.
The site was reorganized to appeal to the two main audiences and their
needs. One audience is the visitor or "church shopper" who came
to the site to learn more about Westminster. A Newcomers Guide was put
up at the top along with links to staff mini biographies, and online sermons
a web visitor could read or listen to online. The second audience is the
member or long-time visitor who wants to know what is going on in the
church. Almost every event offered at the church allows for online registration
for those who either missed a service or who decided later in the week
to attend an event. Breaking down obstacles and barriers that prevent
people from getting involved was one of the main goals of the site's revised
design. Visit the site at http://www.westpreschurch.org
or read more about this project.
Career & Balance
Columbus, MD
We love to have the chance to work with our clients again. Claudia Barnes,
founder of Success in Focus that later became Career & Balance, was
niching her career and personal coaching firm to specifically target career-minded
women (moms in particular). She wanted her web site to clearly communicate
-- in street language rather than coaching jargon -- that her company
provides the tools, support and structure in helping women find balance
in their work, family, and life.
Having worked with Barnes -- for just programming -- we were thrilled
to be able to create a new look and feel that captured her energy. We
restructured her site to give the visitors the option to explore what
Career & Balance can offer them depending on what help the visitor
needed: Figuring it out, Making it happen, and Making it work. On each
page, there are links to supporting information specific to the topic
discussed. We created the site map based on what brought in revenue and
what information a visitor would need to move from the learning process
to a decision making process. Layered on the site map were user scenarios
of three typical web visitors in the target market.
Of course, the site had all the programming functionality that we had
created in her previous web site: newsletter sign up, a protected area
to create and send the newsletter, links to Amazon for the recommended
books, and "smart" email links. See www.careerandbalance.com.
Leadership i2i
Greensboro, NC
This executive consulting company has an alliance partnership with Tom
Peters Company and wanted to take advantage of the traffic that would
be coming from TomPeters! web site. On the Leadership i2i site, the visitor
could not only learn about the deliverables offered, but the experience
and values that Leadership i2i brings to each engagement. Experienced
Designs provided marketing, design, programming, hosting and search engine
optimization services. See www.leadershipi2i.com
web site.
Success in Focus
Marietta, GA
A premier coaching business, Success In Focus, wanted to bring the intimacy
of one-to-one communication through email marketing. With its site already
pre-designed, Experienced Designs
kicked up the site's interactive marketing.
Experienced Designs developed an easy-to-use Email Command Center to
allow Success In Focus to distribute its Ignite The Possibilities "e-zine"
or email newsletter. It's easy newsletter registration, got web visitors
signed up painlessly. Also many of the coaching sessions and classes required
registration. With registration forms, Success in Focus was able to gather
all of the information it needed from its prospective clients and students.
Experienced Designs also made the web site easy for its owners to update
and keep current as well as linked them to revenue-generating sites. The
web site has changed to www.careerandbalance.com
web site.
PDx International
Chapel Hill, NC
They provides healthcare products for the clinical diagnostic and alternative
medicine market segments. While steeped in experience in the international
healthcare industry, PDx International was just starting out and needed
a web site to brand their image and begin to collect sales leads. Experienced
Designs provided marketing, design, programming and hosting services.
See www.pdxinternational.com
web site.
Email us to discuss what we can do to help your business.
Designs
kicked up the site's interactive marketing. 