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Building a Web Team:
Gather Key Ingredients


Elizabeth White

 

 

 

 

 



Keep politics out
and field level.

Success doesn't happen alone. Whether you're building a web team or joining an established team or department, the important thing to remember is to be inclusive. The web may be the only central point of your whole organization which touches all departments. Here are a couple of key points to remember when working on web projects.

Key Point Number One: Start small. Sometimes in order to do big things, you must focus on taking that first step. Keep the team small and focused. Include people who are unafraid to take action items.

Key Point Number Two: Be expandable. Like a spider's web, don't build a web team all at once. Build as you go. Build where you need to be to catch the fly. An example: if you are doing web programs relating to training on your products or services, include company trainers on your team.

Key Point Number Three: Grow. Shrink. Repeat. Similar to Key Point Number Two, don't be afraid to see people move on and not attend any more meetings as well as have other people stay on and contribute long after their project is done. You company is having to evolve ever faster. Web technologies are always morphing. People come and go. Get used to it. Encourage it.

Key Point Number Four: Get the doers not the players. For whatever reason many web projects are "political" in companies, be sure to encourage those who will actually volunteer to do the work to be on the team. If you have some of the politic players, try and ease them on to other agendas.

Key Point Number Five: It takes all kinds. These are not in any particular order other than alphabetical order so hold the hate mail to a minimum. Try and have only one representative from each area on the core team and if possible ensure no team member has a higher rank or position than the other members.

Customer Service (the phone person): This person is on the front lines with customers everyday. They are your lifeline to the web visitor. As more call center activities move online, they can feel threatened, but they shouldn't. Their role in developing web programs is becoming more important than ever.

Information Systems (the techie): The person knows where the databases are that you need to support your customer-relationship building programs. This person knows what's in them and how to integrate them (get the data out and in). They are especially helpful in displaying customer information with minimum amount of typing for the web visitor, which is very nice.

Marketing (the dreamers): This person is good at building awareness of your products and services - including your web services. This person connects the dots where most of us just stare at a circle. He or she eats web statistics and reports for breakfast, lunch, and dinner. Information gathered will be used to improve how your company behaves towards its customers.

Sales (the bottom liners): This person focuses on the money, the return on investment (ROI), how the web can enhance the ability to get the customers to buy more and to buy more often. The more web services you can provide, the better you'll be able to differentiate yourself from the competition.

The web is more of a companywide product that is supported by all departments. While you may not please all employees with the web appearance, if it is usable and increasing sales, the web can be a contributing factor to your company's success.


Elizabeth White is the Director of Interactive Marketing at Experienced Design, an internet business solutions company focused on helping its clients maximize the internet to its full potential.

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